Anthony
Abitbol

Gamified, AI-powered revision app

Paris, France

• Engagement: Redesigned the post-quiz flow to lead with students' progress and let them jump straight into the next quiz — boosting "Next Quiz" CTA clicks by 34%.
• Retention: Redesigned the streak mechanic around a weekly cadence to better match students' learning rhythm and sustain long-term engagement.
• Activation: Turned onboarding from basic data collection into an aspirational experience, using students' context and social proof to prime them for premium conversion.
• Social Growth: Turned a solo learning experience into a group one, letting students team up with friends to learn together and earn shared rewards.

FinTech offering automated goal-based investment

Paris, France

• Acquisition & Conversion: Redesigned the lead generation and subscription flows, simplifying navigation and data entry to modernize a legacy, friction-heavy experience.
• Product Expansion: Designed a cross-sell experience for complex financial products, generating €3.7M in new AUM within 4 months.
• Client Engagement: Redesigned the legacy customer dashboard, replacing a static reporting view with self-service performance monitoring.
• Design Leadership: Maintained and scaled the design system, mentored a junior designer and contributed to a full rebrand of Nalo.

French ride-hailing app, alternative to Uber

Paris, France

• Redesigned the driver signup flow, replacing a long legacy single-page form with a clear, structured step-by-step experience to improve completion and onboarding efficiency.
• Launched real-time chat between passengers and drivers, cutting average communication cost per ride by 25% and cancellation rate by 10%.